Ada Zanditon Goes Pink with Preciosa

London designer Ada Zanditon likes pink. A lot. So much so that she used it as one of the prevailing themes in her new SS19 collection.

Inspired by the recent scientific discovery that pink is the earth’s oldest color, Ada’s latest collection endeavors to introduce and explore colors that reflect the most ancient life on earth. On Saturday 15th September, her new collection - entitled Harnesses and Accessories V - was displayed during London Fashion Week.

Candyland fantasy combined with dreamy, digital surrealism was unmistakably the flavor of the day; the striking fluorescent purples, pinks and greens of the pieces were accentuated beautifully by the stage lights, with Preciosa’s crystals a notable stand-out feature that added a touch of real brilliance.

The main thrust of her work focuses on designing harnesses and accessories that act as ornate exoskeletons. The collection makes extensive use of Preciosa’s Chaton Rose MAXIMA crystals in Rose and Rose Opal hues, which were used on every single rivet.

The show took place in collaboration with the London College of Fashion at London’s Freemasons’ Hall as part of the Fashion Scout program, aka the UK's largest independent showcase for both emerging and established designers at London Fashion Week. Her label - Ada Zanditon Couture – is now collaborating with The London School of Make-Up’s lead artist Astrid Kearney, and for this collection Astrid used Kryolan products to achieve a sensational hyper-real candy shimmer aesthetic.

Ada takes pride in hand-crafting each of her pieces in her East London Atelier. She has previously created pieces for multiple big names, including Ariana Grande, Daphne Guinness, Elizabeth Lejonhjärta (specifically Drake's video Nice For What), Kate Nash and Mariah Carey. She has also been featured widely in the press globally, including British, Russian, Italian and Indian Vogue, WWD, Wonderland, i-D, The Observer, Nylon Magazine and many more.

“I am not making for the everyday - I create ornate armor-like pieces for the most extraordinary moments of life where we are unconstrained by the banal and allowed to explore the connection between our body and soul,” she says.

For more of Ada’s work, visit