Homeward Bound: Preciosa Unveils Flagship “Atelier Bohemia” Collection

Première Vision Paris and Lineapelle-goers will be among first to view new assortment of sparkling novelties


PRAGUE (February 12, 2018) – Preciosa Components, the leading manufacturer and global supplier of premium Bohemian crystals, zirconia and nanogems proudly present our latest assortment of seasonal novelties inspired by our own heritage of nearly five centuries of glassmaking tradition and the region we are lucky enough to call home: Bohemia.

Characterized by softer, neutral tones subtlety garnished with delicate appliqués and unusual closers, this season fuses nostalgia with functionality and explores a collective urge to re-connect with our heritage and appreciate life’s simple, natural pleasures.

“This collection is, first and foremost, a personal one,” said Tomáš Lamač, Head of Innovations for Preciosa Components. “We really wanted to showcase what centuries of glassmaking know-how can achieve, which is seen throughout this collection’s range of customizable and heritage products, including our new MAXIMA Hotfix Transfers and Shoe Clips. The possibilities are literally endless.”

Atelier Bohemia also features a custom made jewelry set by internationally acclaimed Czech design studio, Zorya, who developed a special software able to pixelate patterns, which allowed them to exquisitely replicate a vintage Bohemian floral motif with Preciosa zirconia.

“The entire project was based on a fusion of modern technology with basic jewelry making techniques,” said Daniel Pošta, Designer and Co-founder of Zorya. “Our desire was to experiment with form and to combine technological processes with creative ones not typically used in traditional goldsmithing.”

The SS 2019 Atelier Bohemia collection includes:

New color: Light Gold Quartz

New nanogems colors: Ivory, Lavender Jade

New shapes: Slim Navette MAXIMA, Pyramid MAXIMA

New microsize: MC Chaton Rose MAXIMA ss3

Heritage products: Seed Beads, Lamp Beads

Limited edition cabochon: Tea Rose

New product: MAXIMA hotfix transfer