Hot on the heels of Intertextile Shanghai, four days later, St. Elsewhere found itself in Bangkok.
The AW 2019/20 collection from Preciosa Components was launched in Thaliand on 4th October, on the 26th floor of the AVANI Riverside Bangkok Hotel. A beautiful conference suite overlooking the Chao Phraya River was selected as the location, intricately decorated with the St. Elsewhere theme.
Visitors to the launch were treated to the full St. Elsewhere experience complete with VR booth, crystal application workshop, and mysterious campaign-themed cocktails with dry ice (Classified Experiments and Unexplained Frequencies to name two).
More than 60 people, including designers, fashion labels and business partners were in attendance; particularly popular from the new collection were the colors Peacock Green, Vintage Rose, and Radiance AB from our Fine Jewelry Stones selection.
The workshop on offer allowed guests to try their hand at creating their own hotfix transfer bag designs, and naturally the St. Elsewhere VR booth was also a huge hit.
Representatives from Preciosa Components included Commercial Development Director Jan Štiller, Head of PR & Communications Gabriela Dvořáková, and PR & Communications Manager for Thailand Johana Kozmiková.
We thoroughly enjoyed meeting with our Thai partners and customers; to view the full St. Elsewhere collection visit st-elsewhere.com