This spring Preciosa Components got together with the popular Czech accessories brand Deers to design and produce a unique collection of doe-shaped brooches.
The doe shape will see a departure from the iconic deer-shaped brooches that the brand is famous for, making this collaboration something special and unique. 50 Czech korunas from every doe brooch sale will go to Krása pomoci – a foundation supporting elderly people in the Czech Republic that was founded by Czech model, dancer and actress Taťána Gregor Brzobohatá, who won the Miss World competition in 2006. The money raised from this particular initiative will go towards a project called Doma bez obav, which aim is to help elderly people who have hit hard times to stay in their regular comfortable life; either in their flat that they have lived in for years, or with their families.
Deers was founded in 2009 by designer and journalist Kamila Písaříková. Each and every iconic piece of their jewelry (including brooches, rings, earrings and more) is a unique piece of hand-made art from Kamila Písaříková´s atelier. The collection for Krása pomoci is first part of a larger ongoing collaboration between the two brands.
The new collection of Deers will be introduced to the public and journalists on Thursday, 10 May in Prague. Members of the public are welcome after 1 PM in the Deers atelier at Chodská 3, Prague. The exclusive does for Krása pomoci are to be availiable online on http://deers.cz/eshop/cs/ or in the Deers showroom in Prague.