Japanese luxury skincare company Genomer have incorporated Preciosa crystals into their logo, as part of a comprehensive brand makeover.
The branding relaunch event, along with an official announcement of Preciosa’s partnership with Genomer, took place at a press conference in Tokyo in mid-February, in which Preciosa representatives met with Genomer and the unveiling of the new logo took place. More than 70 journalists were in attendance, and the collaboration received extensive Japanese media coverage.
Genomer is a high-end skincare cosmetics brand that belongs to the Dr. Ci Labo group. It is a leader in high-end skin care in Asia.
In an official statement, Genomer said of the collaboration:
“Preciosa’s premium Bohemian crystals bring the perfect touch of refined elegance to the Genomer brand. Genomer has a proud heritage and is synonymous with beauty and luxury; it is therefore a pleasure to collaborate with another prestigious brand famous for its quality, tradition and craftsmanship. The crystals of Preciosa will undoubtedly add value, credibility and beauty to Genomer’s branding.”
Going forward Genomer will be part of Preciosa’s Ingredient Branding Program; we’re thrilled to partner with such a prestigious brand in the Japanese market!
See images from the event below