Preciosa Set To Sparkle at Prague Fashion Week

Fashion season is on our doorstep as September approaches, and kicking off proceedings for arguably the most exciting month in the fashion calendar will be Mercedes-Benz Prague Fashion Week. From 31st August through 7th September, the biggest names in Czech and Slovak fashion will descend on the catwalks of the Czech capital to display their latest designs and creations alongside numerous international players. It will also see the unveiling of Preciosa’s brand new Inspirations and Innovations AW 2019/20 collection through the work of Zuzana Kubíčková, which needless to say, is a particularly huge occasion for us.

More generally, Preciosa crystals will make three appearances throughout the week in three different shows. So where can you see them?

The opening act will belong to none other than the talented youngsters from Prague´s prestigious UMPRUM academy. Taking place in the magnificent Clam-Gallas Palace at 1pm on Saturday 1st September, these student designers will once again take the creations of their Power of Identity: Memory Fashion Message project to the catwalk. The collection – which celebrates the 100th anniversary of Czechoslovakia – has received international acclaim and been displayed in multiple countries this year, including Japan and the Netherlands. Preciosa crystals feature prominently in the designs; it was our pleasure to provide our stones and to work closely with the students throughout the creative process.

Also featuring Preciosa crystals will be Jan Černý’s show, taking place at Prague‘s Letenská Pláň, 8pm on Monday 3rd September. Černý’s designs are created almost exclusively for men, giving his show a unique twist. This latest collection makes heavy use of Preciosa´s Plastic Bandings; it will be open to the public, so naturally we highly recommend it!

Finally, Czech designer Zuzana Kubíčková’s show will take place in the famous Rudolfinum on Monday 3rd September at 6pm. This show is of particular importance as it will feature a capsule of clothing and accessories designed using crystals from Preciosa’s Inspirations and Innovations AW 2019/20 collection, which will be unveiled on the very same day. In other words, this particular show will also be the world premiere of Preciosa’s latest collection. Not to be missed.

For more information about MBPFW including the schedule, visit www.mbpfw.com