The Big Apple Waits for Preciosa

An exciting weekend looms ahead in New York for Preciosa, as their crystals will hit the catwalks of New York Fashion Week through the work of three prestigious design studios.

This staple of the fashion season – one of the ‘Big 4’ – is renowned for showcasing some of the biggest names and brightest young design talent in world.

First up for Preciosa on the evening of 7th September will be The Blonds’ show at Spring Studios, centered on the much anticipated theme Disney Villains. Expect to see the exceptional use of Preciosa’s Hotfix Transfers that we’ve become accustomed to from this stupendous New York duo, as some of the most evil (but fabulous) characters ever created grace the catwalk adorned in jaw-dropping crystal-covered looks.

Hot on the heels of The Blonds, the following afternoon (Saturday 8th September, 2pm) will see Christian Cowan take the limelight. A 2016 graduate of Central Saint Martins and London College, and a CFDA/Vogue Fashion Fund finalist, he was garnering celebrity attention as early as 2014 when Lady Gaga donned a full pink glitter suit from his ‘Girls Like Us’ collection. Since then he has been almost unstoppable, creating outfits for some of the most glamorous names in pop-culture, including Beyoncé, Miley Cyrus, Nicki Minaj, and Naomi Campbell. What can you expect from him at NYFW 2018? You’ll just have to wait and see! All we can tell you is that Preciosa is partnering with him this season, and almost every crystal you’ll see on the runway will be pure Bohemian crystal.

Finally, on the evening of 8th September, Preciosa crystals will be adding some extravagant sparkle to the fingertips of the models for Area’s show at the New Design High School. Renowned nail artist Naomi Yasuda will be taking care of the nail designs and we’ll be taking some close-ups; expect the unexpected!

All shows will be livestreamed at nyfw.com