Inspired by our reinvigorated fascination with mysticism and astrology, Preciosa's SS 2024 Crystal Innovations are unveiled throughout a surrealist psychic session staring Violet Chachki as the fortune teller, Madame Blue Violet Chachki – a playful portmanteau that combines her name with this season’s new color, Blue Violet.

A mystical blend of electric purple and ultramarine, Blue Violet evokes serenity, self-assurance and optimism. This sensorial shade is now available for Preciosa’s signature Chaton Roses MAXIMA and VIVA 12^®. Blue Violet is complimented by several additional innovations, including two exciting range extensions and an entire new assortment, the Preciosa^® Crystal Transfers Collection, a curated selection of prefabricated hotfix transfer designs that are as easy to love as they are to apply.