Introducing Preciosa’s New Deadstock Initiative

Like us, crystals can be flawed. But subtle imperfections, both in humans and in glass, can add character and depth.
So, whether they are a shade too light or approaching their sell-by date, we believe our deadstock crystals still have plenty of sparkle left to give. 

Through Preciosa’s new RE/nventory initiative, we endeavor to rescue as many deadstock crystals as we can from ecological liquidation. And we need your help in giving them a second chance to shine. Read on to learn how you can take part in creating a world full of more bling and less waste.

Who is it for?

Fashion and design students

Slow and sustainable fashion brands

Emerging designers

Installation artists




Item has been discontinued

Highest quality standards were not met

Color is not exact

Past expiration date

Leftover customized production


Possible defects?

Maybe nothing!

Foiling layer may be unreliable

Color may not be consistent

Item may be scratched or broken

Batch includes more than allotted number of faulty stones


A Second Chance to Shine

For our first ever RE/nventory collaboration, Preciosa partnered with ELLE Czech and Zuzana Kubíčková, who embellished one of her signature simple silhouettes with repurposed cupchains taken from a crystallized photo booth at the 2021 edition of ELLEphoria.

“Working with pre-used materials is both a challenge and a pleasure for me,” says Zuzana. “In addition to the fact that the crystals have been upcycled, I know that they were ethically produced in the first place, which makes this dress extra special and something I think anyone would be proud to wear. Giving garments a second life is the future of fashion.”

This inaugural RE/nventory piece, which took 130 hours to complete, features 200 meters of upcycled Preciosa Cupchain and more than 100 individually applied deadstock fancy stones. More than a beautiful dress, it is a stunning testament to just how flawless so-called flawed crystals can be.