RE/nventory Collab
Through Preciosa’s RE/nventory initiative, we endeavor to rescue as many deadstock crystals as we can from ecological liquidation. And we are giving them a second chance to shine.
Zuzana Kubickova, the designer, posing with the dress that she embllished with repurposed Preciosa crystals.
Flawless
For our first ever RE/nventory collaboration, Preciosa partnered with ELLE Czech and Zuzana Kubíčková, who embellished one of her signature simple silhouettes with repurposed cupchains taken from a crystallized photo booth at the 2021 edition of ELLEphoria.
“Working with pre-used materials is both a challenge and a pleasure for me,” says Zuzana.
This inaugural RE/nventory piece, which took 130 hours to complete, features 200 meters of upcycled Preciosa Cupchain and more than 100 individually applied deadstock fancy stones. More than a beautiful dress, it is a stunning testament to just how flawless so-called flawed crystals can be.
“In addition to the fact that the crystals have been upcycled, I know that they were ethically produced in the first place, which makes this dress extra special and something I think anyone would be proud to wear. Giving garments a second life is the future of fashion.”
Detail
of the repurposed crystals
Whether they are a shade too light or approaching their sell-by date, we believe our deadstock crystals still have plenty of sparkle left to give.
Like us, crystals can be flawed. But subtle imperfections, both in humans and in glass, can add character and depth.
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Preciosa RE/nventory Deadstock Initiative
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